How to Build an Offering on Gathr

1 Mins read

There are several approaches to consider when building your virtual offering. Above all else, keep it simple. Remember most of your audience are watching on their computer. Consider this your starting parameter.

Determine your presentation
Is this a one-on-one meeting, a seminar, a conference, a performance?

If you are seeking a more personalized, one one one experience, a straightforward screen to screen setup will be fine. 

If you are a lecturer or performer, consider building your virtual performance around the concept of a standup comedy special or seminar. If you are a musician or ensemble consider how your live performance translates to the virtual space. Would your performance benefit from multiple camera angles, or is a single camera aesthetic engaging to your audience. 

If your offering is more involved with a longer performance, or multiple performers consider a conversational format with multiple people talking to each other. A variety of speakers makes for more engaging discussion. Or approach things as if you are a TV producer, incorporating programming blocks (individual segments for each element of your program), interstitials between acts, etc. Perhaps you will have a host or MC to engage your virtual audience between each segment. 

Is there audience interaction? Will the audience be able to engage directly with you? Are there break out rooms, chat rooms or interactive components? How can these elements be incorporated into the larger presentation?

Determine your look
If you have a multi-part, multi-day event think about how you will tie the larger program together. 

Would you like your program to have a uniform look in terms of title cards, animation, etc. Will you incorporate teasers or ads into the program, or information on ‘what’s next.’

Define your offering
Ultimately, and most importantly, what is the core of what you do? 

Make a list of what is the essence of what you do and why people come see you. The question is not if this can be adapted but how can this be adapted to a virtual setting? Almost every presentation can be adapted.

Keep it short
Whatever the current duration of your offering is, shorten it! Attention spans are shorter online.

Are you curious to learn more about Gathr Talent to see if it is the right fit for you? Get started with Gathr